Demi-permanent formulas also contain less hydrogen peroxide than permanent color hydrogen peroxide removes color from (or lightens) hair, which can help the new color show up better, but it can also be damaging. They're demi-permanent formulas, meaning they wash out over time, so you don't have noticeable regrowth the way you might with permanent color. Sign me up.īilled as "hair color that thinks it's a conditioner," Redken Shades EQ formulas are free of ammonia (which can damage hair) and contain wheat amino acids, which are a fixture in conditioning treatments since they help strengthen weakened hair. A gloss also coats your hair, filling in the gaps in the strands' cuticles (the scaly, outermost layer of each hair), which can reinforce it against damaging UV rays, prevent color from fading, and even make hair appear thicker.
I learned that because the formulas are semi-permanent or demi-permanent, they're less likely to cause damage compared to more permanent dyeing methods. After spending a concerning amount of time watching people bounce their hair in slo-mo, I mentally added the beauty treatment to my bucket list and moved on to my next fleeting obsession.Ĭut to last year, when I wrote a story about hair glosses that renewed my interest. I found the treatment, which can impart semi- or demi-permanent color and add shine to hair, to be super intriguing. I went down a hair gloss rabbit hole a few years ago, scouring Instagram and binging Youtube videos with hair gloss before and after footage. I-Tried-Redken-Shades-EQ-and-My-Hair-Looks-Unbelievably-Shiny-GettyImages-596433923
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